Sales · Distributor newsletter

Distributor newsletter

Weekly cadence, 1 big + 2 sprinkle stories. Sends to the 0 flagged distributors. Sofia Lindqvist drafts + schedules.

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DNI-2026-0010
Publish 2026-09-18 · Active Only
scheduled / drafting
Headline
Barrel Club partner track opens for regional fine-dining introductions
Sprinkle 1
Referral structure is being finalised — do not quote yet.
Sprinkle 2
Allocation-share model briefing deck lands in July.
DNI-2026-0007
Publish 2026-09-04 · Territory
scheduled / drafting
Headline
16oz 4-pack coverage expands to three more package stores
Sprinkle 1
Per-case pricing sheet refresh lands the same week.
Sprinkle 2
Reset window is now 20 minutes on the standard shelf set.
DNI-2026-0001
Publish 2026-08-21 · Active Only
scheduled / drafting
Headline
Cold Snap winter warmer opens case allocation — the December gap your accounts keep asking about
Sprinkle 1
Case spec sheet v3 is out; the shrink-wrap changed.
Sprinkle 2
Reminder: distributor margin holds at 25% through 2026.
DNI-2026-0002
Publish 2026-08-07 · All Distributors
sent 2026-08-07 08:05 · 41 opens · 17 clicks
Headline
16oz 4-pack case program adds Featherweight — how to pitch it against the light lager incumbents
Sprinkle 1
New shelf-talker deck in the distributor resources folder.
Sprinkle 2
Two demo tap towers freed up for MA accounts from 1 July.
DNI-2026-0003
Publish 2026-07-24 · Territory
sent 2026-07-24 08:00 · 12 opens · 6 clicks
Headline
Placement win pattern: what the Wentworth Harbour deal tells us about hotel banquet programs
Sprinkle 1
Case study vs the two competing hotel draft lines.
Sprinkle 2
Banquet upsell converts at 38% inside 90 days.
DNI-2026-0004
Publish 2026-07-10 · All Distributors
sent 2026-07-10 08:00 · 47 opens · 22 clicks
Headline
Barrel No. 7 finishes its rest — what it means for fine dining pricing in 2027
Sprinkle 1
Long-lead bottle enquiries can now be logged as opportunities.
Sprinkle 2
Do not quote Barrel Club pricing without Colin's sign-off.
DNI-2026-0005
Publish 2026-06-26 · Active Only
sent 2026-06-26 08:00 · 38 opens · 19 clicks
Headline
Q3 pallet program is 71% booked — push your waitlisted accounts now
Sprinkle 1
Late-add option now available up to 10 days out.
Sprinkle 2
Keg deposit is waived on the first pallet for new accounts.
DNI-2026-0006
Publish 2026-06-12 · All Distributors
sent 2026-06-12 08:00 · 44 opens · 15 clicks
Headline
Q1 brew cadence review: 12 batches and what that does to your delivery promises
Sprinkle 1
Order-to-delivery median is now 9 days.
Sprinkle 2
Two demo taps are on tour in southern Maine through May.
DNI-2026-0008
Publish 2026-05-29 · All Distributors
sent 2026-05-29 08:00 · 51 opens · 33 clicks
Headline
New distributor portal: pricing requests, demo bookings and asset tracking in one place
Sprinkle 1
Submit pricing asks in the portal, not by email.
Sprinkle 2
Tap-tower returns must be logged before the next booking clears.
DNI-2026-0009
Publish 2026-05-15 · All Distributors
sent 2026-05-15 08:00 · 39 opens · 11 clicks
Headline
Canning line streak hits 41 clean runs — the freshness story your accounts should hear
Sprinkle 1
Updated freshness one-pager in resources.
Sprinkle 2
Batch 138 sold through its whole run in nine days.

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